• Book Launch Promotion Ideas
• Children’s Book Promotion Ideas

Book Promotion Ideas

125. Offer special editions or collector’s items. Partner with book cover designers to create special editions of your book or limited-edition box sets if you have a series https://vege-chandra.info/. You can also create collectible merchandise related to your book.

Imagine your favorite book mashup. What if Neil Gaiman’s dreamy prose met Gillian Flynn’s psychological twists? Pairing up with another author introduces you to a whole new reader base. It’s one of the smartest book promotion ideas you can try. Their fans might become your fans. And vice versa. It’s like a reader swap meet.

11. Run targeted Facebook and Instagram ads. You should be sending ads to your target readers, not just throwing money around and hoping something sticks. Create some social media ads that are targeted directly to your different reader personas.

Book Launch Promotion Ideas

If you’re a better speaker than a blog post writer, you can also offer yourself up as a podcast guest. Just make sure, as always, that any podcasts you’re on are relevant to your audience. For example, if you’ve written a book about DIY home improvement, don’t pitch yourself to a podcast about the most swoonworthy couples in Jane Austen’s novels; find a lifestyle or life hacks podcast instead.

Finally, if you’ve written a series or even just one other book, you can add an excerpt and a link to your new book in the back matter of your existing one(s)! Then consider price-promoting the old book in order to boost it. Because it ends with a note about your new book, you’ll effectively be promoting two books at once.

What about for virtual events? Easy — ask people to sign up for your mailing list to receive a lead magnet like an excerpt or infographic. You can also do this at the end of any presentation you might give, as it’s cheaper and easier than handing out merch to a room of people.

Or cut out the guesswork and submit your book to Reedsy Discovery — a new platform that matches every submission with an experienced reviewer. For $50, you’ll receive a professional, honest review, a spot on the Discovery feed, and even the chance to be featured in our newsletter. Learn more about launching your book on Reedsy Discovery here.

With infinitely customizable audiences and a low minimum spend of $5 a day, Facebook is the perfect platform for authors to reach potential new readers. There’s a small learning curve involved, but the payoff is worth it!

Children’s Book Promotion Ideas

Create a business page for you as an author and share updates about what’s happening with you and your writing process as well as links to buy the book. Consider including some behind-the-scenes photos or videos that readers might not have seen yet.

Alternatively, you can gift each member a copy of your ebook version. This will yield the same benefits, as long as the launch team member redeems the gifted ebook within 24 hours of you sending it. In addition, you’ll also receive your royalties on these gifted copies.

Once you’ve written your press release, send it to local media outlets and ask them to cover it. If they say no, don’t take it personally—just send it out again. Keep doing this until someone says yes (or at least gets back to you).

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When it comes to promoting children’s books, authors have the opportunity to explore unique marketing channels that can effectively reach their target audience. In this section, we will discuss two such channels: school visits and collaboration with PTAs/PTOs.

Guest blogging means writing and publishing a post or article on someone else’s blog, website, or magazine. It is a wonderful and effective marketing strategy that directly targets the intended audience. It can be time-consuming; from finding the right magazines or blogs to approach, to spending time writing an insightful article. But, it works extremely well in promoting your brands and getting the word out.